Parent Engagement: Building Stronger School Communities
December 2, 2026 | 3:00 PM–4:00 PM Eastern Time
Your parent associations and volunteer groups can do more than organize events and raise funds. Learn how to build productive partnerships that foster belonging, support family retention, and advance your school's mission.

All webinar registrants — regardless of attendance — receive links to the recording and presentation slides about 24 hours after the webinar. So, be sure to register.
Member
Complimentary
Non-Member
$161.00
How well do your parent groups support the school’s mission while strengthening the experience of families? Join Phil Higginson, ISM Consultant, to explore how school leaders can position parent associations, booster organizations, ambassadors, and other volunteer groups as partners in fostering community and supporting institutional priorities.
Examine how to define each group’s purpose, clarify governance and staff oversight, coordinate communications and fundraising, and focus volunteer efforts beyond traditional events. You will leave with practical questions for evaluating current activities and creating a more intentional partnership between school leadership and parent volunteers.
You will learn how to:
- Explain why parent community matters to reenrollment intentions and parent-to-parent advocacy, drawing on ISM research.
- Clarify the purpose, governance, staff liaison responsibilities, and appropriate boundaries for parent associations and other volunteer groups.
- Align parent-group activities, fundraising, communications, and volunteer leadership with the school’s mission and strategic priorities.
This webinar is for:
Admission & Enrollment Management Directors, Board Members, Development Directors, Division Heads, Marketing & Communications Directors, School Heads, Assistant Heads, Parent Association Liaisons and parent group leaders.
