ISM / Learning Events / Webinars

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All webinar registrants — regardless of attendance — receive links to the recording and presentation slides about 24 hours after the webinar. So, be sure to register.

Member
Complimentary

Non-Member
$161.00

Parents may sign the contract and write the tuition check, but new research suggests that students have far more influence over the enrollment decision than many independent schools realize — and that influence grows dramatically as students get older.

In this webinar, we’ll dive into  ISM data from more than 31,000 parents and 9,000 students to uncover who really drives the enrollment decision as students get older. We’ll look at how parents and students evaluate schools differently. You’ll learn how to tailor your admission experiences for each age group so you can connect with both audiences and increase your yield.

You will learn:

• What parents and students say about who has the most influence in the enrollment process and at what age
• Why “belonging” becomes an increasingly important outcome from the admission experience
• How admission strategies should evolve from elementary through upper school

This webinar is for:

Admission & Enrollment Management Directors, Marketing Communications Directors, School Heads, Assistant Heads