ISM / Learning Events / Webinars

 Learn how a unified advancement approach aligns your admission, development, and marketing teams and strengthens your school’s enrollment, retention, and philanthropic support.

All webinar registrants — regardless of attendance — receive links to the recording and presentation slides about 24 hours after the webinar. So, be sure to register.

Member
Complimentary

Non-Member
$161.00

Many independent schools struggle with fragmented messaging, competing departmental schedules, and a siloed approach to generating revenue. Too often, schools treat advancement as a set of separate departments rather than a leadership imperative — which leads to inconsistent family experiences and missed opportunities to build long-term community trust.

In this 1-hour session (including 15 minutes for live Q&A), you will learn how active leadership and intentional collaboration yield better results than traditional reporting structures. Drawing on the ISM Advancement Model and its Four Pillars of Advancement Excellence, our presenters will demonstrate how to align your school head, admission, development, and marketing communications teams around a single shared advancement purpose. You’ll discover practical strategies to ensure key voices are represented at the leadership table, establish synchronized communication calendars, and present a unified front to inspire families to enroll, stay, and invest.

You will learn how to:

• Shift from isolated departmental management to active advancement leadership.
• Implement a clear planning framework, including a shared advancement purpose statement, multi-year strategic priorities, and synchronized action steps.
• Leverage the four pillars of the ISM Advancement Model (Leadership, Case for Enrollment & Giving, Constituents, and Plan of Action) to communicate your school’s unique value.

This webinar is for:

Development Directors, Marketing Communication Directors, School Heads, Assistant Heads, Advancement Staff